Service Ecosystems
Our concise spatially mapped frameworks show different customer segments use your and competitor service touch points in terms of frequency, sequence, level of importance over time. They provide a robust, systematic approach to understanding how, and what features are being used and what the customer's emotional needs are for them. These maps also show how your experience relates or differs to existing competitive offerings. When referred to on a regular basis our clients have found they form a foundational means to clarify the customers value of relating, removing optimizing or inspiring new approaches to developing your touch point experiences.
- Clarify how your service relates or differs to and from your competition.
- Identify gaps in your service experience where customers prefer the competition.
- Clearly identify how user experience recommendations will improve your service.
Benefits
Contextual Scenarios
We have developed a lot of experience in story telling through multi media scenario presentations. Based on all gathered technical, business and marketing intelligence, we are able to show the customer needs of your product or service over time in the context of their lives e.g. at home, at work etc. Within the scenarios, we are able to show the known motivational reasons why your future/existing customers are likely to engage with your service. We can then show how your existing experience (before) can be improved through our user experience recommendations (after).
- Clarify the contextual/day in the life value of a recommended service experience.
- See the value of the service from a target users perspective.
- Develop rapid empathy with target user needs.
Benefits
Experience Prototyping
Our rapid prototypes are so ‘life like’ and robust that they allow you to communicate the value of a recommended experience to all organizational stakeholders and target users without the need of long documentation and presentations. The use of rapid prototypes throughout the transformation process means you can incubate the valued recommendations, improve small details to better the experience and remove undervalued ideas before going into a development phase of a project.
- Experience an experience before it’s developed.
- Reduce documentation.
- Align your business, technical and marketing teams understanding of the experience you are trying to develop.
- Allow target customers to input, evaluate and validate your concepts often and early in the development process.
Benefits
Insight Frameworks
We provide different and new inspirational approaches to reviewing your existing strategic and customer intelligence. Our clear and inspirational insight frameworks usually form the foundational reasoning for all our Transformation and Experience Design projects.
- Simple, visualized approach to communicate customer and business needs and requirements
- Provides foundational reasoning for strategic and operational teams to develop an optimized or unique User Experience