Inclusive Research
This highly valuable and cost effective approach involves the regular inclusion of target customers throughout a project life cycle. Target customers are asked to consider themselves as part of the development team. They are then asked relevant project questions, try rapid prototyped experiences, present their diary experiences, contribute to the user experience e.g. through drawing and roll playing. Finally, they may be observed in their everyday lives to uncover their lifestyle needs.
- Get a 3rd party, target market opinion
- Get relevant, iterative insight and feedback throughout your project
Benefits:
Observational Research
Our applied observational research provides insight that cannot be found from interviewing. It unravels the cultural, lifestyle behaviours and actions people take when interacting with products and services. It identifies the needs that people have that they either forget to mention in interview or cannot specifically articulate.
The results from this research can expose differentiating solutions that can transform your current service experience over your competitors.
- Identify real life behaviours and needs that if addressed could change the value of your product or service
Benefits:
Usability Research
We have conducted usability research across the globe. Our methods provide detailed user experience issues and recommendations that will improve the user experience of an existing or prototyped user interface. Our usability measurement and analysis can be used to improve, validate and benchmark the usability of your experience over your competition.
- Identify the details to optimize your existing experience
- Validate the usability of your product and service experience against your competition
- Benchmark your competition and identify the winning elements that should be considered in your product or service
Benefits:
Online Surveys
We have conducted online surveys for friends and family and post launch experience validation. Our methodological skills in developing surveys, capturing raw data makes it easy to identify the emotional and functional value of the experience being tested.
- Validate your product or service experience with a large, real life audience