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Thursday 8th Frebruary 2007 at 3:38pm
The New Empathise Site Launches!
Our business cards are now being given out at a suprising rate, so we thought it was about time that the site better reflected the development of the company and our current endeavours.
So welcome to the new site - the main focus of which is on our current business activity, both the clients we are working with and the exciting new relationships we are forging.
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Thursday 8th Frebruary 2007 at 3:38pm
Vodafone Global User Experience Team: Various Projects
Empathise worked with the Global User Experience Team to identify, conceptualise and recommend valued experiences for future consumer products and service propositions.
“All projects are currently top secret and cannot be discussed until their release.”

Keith Marsh, Director,
Empathise
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Thursday 8th Frebruary 2007 at 3:38pm
BlinkBox: Web 2.0 Multi-Channel Premium Content Service
BlinkBox is a multi channel, online service that allows users to browse, watch, share, and download premium video content.

Empathise worked in close collaboration with the BlinkBox team and target customers throughout the project. The project utilised the proven Empathise user centred approach in order to translate the BlinkBox strategic vision into a tangible customer proposition and intuitive user experience.
“The Empathise user centric design process was crucial in helping us to crystallise our vision. By working together with Empathise were able to clearly understand our customer needs and occasions and deliver a truly compelling service”

Adrian Letts, Director,
BlinkBox
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Thursday 8th Frebruary 2007 at 3:38pm
Cognima: ShoZu Flashlite 1.1 Rapid Usecase Prototype Development
Designed and developed contextual use case scenarios to reflect the value of the Web 2.0 user experience.
“Empathise worked quickly and efficiently and went above and beyond what was expected within the tight time constraints!”

Heather Lyons, Head of Interaction Design,
Cognima/ShoZu
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Thursday 8th Frebruary 2007 at 3:38pm
Microsoft: WAX Web 2.0 Conference
WAX is an open forum for architects and thought leaders within the online space to discuss the future evolution of Web 2.0 from a consumer and enterprise perspective.

Empathise provided its workshop expertise to develop and facilitate the WAX kick-off workshop in May 2006 where many reputed online companies took part. Empathise also reported the workshop findings and developed the WAX brand and web site.
“Empathise are an exciting and innovative set of thinkers whose energy and unique ideas really brought WAX to life.”

Matt Deacon, Chief Architectural Advisor,
Developer Platform Group, Microsoft UK
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Thursday 8th Frebruary 2007 at 3:38pm
Generative Projection For The Paris Calling Exhibition At The V&A
Empathise were commissioned by GTF to create a dynamic generative animation to be projected around the walls of the V&A for the launch of the Paris Calling exhibition.

The animation, based on the identity created by GTF, creates realtime structures made up of extravagant pluming/piping elements and takes the viewer on a journey along it's randomly generated construction.
“Thanks very much - we love it.”

Robbie Mahoney,
Graphic Thought Facility